Link building is a vital part of SEO ever since search engines started using the link structure of the web to capture the relative importance of web pages. The link building economy especially took off since Google introduced PageRank, their algorithm for prioritizing the results of web keyword searches based on analyzing the citation (link) graph of the web.

Linkpopulariteit is voor Google een van de belangrijke pijlers waarop de hoogte van de ranking in de zoekmachine wordt bepaald.

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